{"id":5476,"date":"2013-07-22T21:36:02","date_gmt":"2013-07-22T21:36:02","guid":{"rendered":"http:\/\/travelplannersinternational.wordpress.com\/?p=276"},"modified":"2013-07-22T21:36:02","modified_gmt":"2013-07-22T21:36:02","slug":"how-to-choose-the-best-marketing-type-for-your-business","status":"publish","type":"post","link":"https:\/\/tpi.itbyus.com\/?p=5476","title":{"rendered":"How to Choose the Best Marketing Type for Your Business"},"content":{"rendered":"

Hello All!<\/p>\n

Welcome or welcome back, depending. \u00a0This week I’d like to expand on a subject we touched on before.\u00a0 My first blog focused on creating a marketing schedule for the year to help you grow your business.\u00a0 In that blog I asked you to include all of your marketing efforts for the year (direct, social, etc.).\u00a0 And although making sure that you have a game plan \u00a0is great, I’ve still done you a disservice.\u00a0 \u00a0Because the fact of the matter is not all marketing is for everyone. \u00a0So to optimize your success you really need to focus your advertising based on a few factors.<\/p>\n

Let’s take a step back first.\u00a0 There are lots of ways to promote your company but I’d like to focus on four very broad areas:<\/p>\n

Social\/content marketing
\nDirect mail marketing
\nOnline marketing
\nTrade show\/ convention marketing<\/p>\n

So how does one decide what avenue to choose?\u00a0 Well first and foremost you need to know your budget.\u00a0 Do you have one at all?\u00a0 If not that will definitely cut out your options down considerably.\u00a0 But that’s okay!\u00a0 Something is always better than nothing and there are definitely free options out there.<\/p>

5,800+ Rockstars Have Partnered With Us<\/h2>

Determine which path is right for you<\/p>

I'm a New Agent<\/span><\/a><\/div>
I'm An Experienced Agent<\/span><\/a><\/div><\/div><\/div><\/div>\n

Next, what is\/are your ultimate goal(s)?\u00a0 Decide if you want to drive traffic to your website, have a prospect call you, gain followers of your social media pages, etc.\u00a0 Your ultimate goal needs to correlate with the type of advertising you use.\u00a0 So if you want calls, you may want to focus on direct mail and trade show\/ convention marketing.\u00a0 And if you’re looking for website visitors, you might want \u201cshare the wealth\u201d and do all of the above.<\/p>\n

Your clients’ demographics affect your choice as well.\u00a0 For example, if you want to attract cruisers who like Cunard, you may not want to invest in a pay per click (PPC) campaign on Facebook.\u00a0 And if you prefer young couples who like adventure travel, direct mail may not be for you.\u00a0 According to \u201cHow to Choose the Right Marketing Strategies for Your Business\u201d by Sydni Craig-Hart<\/a>, once you identify your target market, you then need to identify their needs. What do your potential travelers need, what might their expectations be?\u00a0 Do they want high-end products or something mass market?\u00a0 The answers to questions like these are going to help you determine where to focus your resources.<\/p>\n

Now that you know what to look for, you have homework.\u00a0 Make a list of the three things mentioned above:\u00a0 your budget, you goal(s) and your demographics \u2013 bonus points if you can also list your travel niche (yes these are different things; all the stars to anyone who can tell me the difference).\u00a0\u00a0 Next week we’ll take a deeper look into effective social\/content marketing.<\/p>\n

-Amber \u263a<\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"Hello All! 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