{"id":5478,"date":"2013-08-01T16:40:10","date_gmt":"2013-08-01T16:40:10","guid":{"rendered":"http:\/\/travelplannersinternational.wordpress.com\/?p=291"},"modified":"2025-01-07T13:43:00","modified_gmt":"2025-01-07T18:43:00","slug":"how-to-choose-the-best-marketing-for-your-business-social-mediacontent-marketing","status":"publish","type":"post","link":"https:\/\/tpi.itbyus.com\/?p=5478","title":{"rendered":"How to Choose the Best Marketing for Your Business \u2013 Social Media\/Content Marketing"},"content":{"rendered":"

Hello again!\u00a0 A quick recap: last week I presented a basic overview on how to choose the best marketing for your business<\/a>.\u00a0 We discussed what key information you need to gather to best create your strategy.\u00a0 Did you do your homework?\u00a0 Make sure to share what you discovered about your goals.<\/p>\n

Today we’re going to focus on a specific type of marketing \u2013social\/content marketing.\u00a0 This type of marketing is hot right now -everyone has hopped on the social media band wagon.\u00a0 Facebook, Twitter, Vine, Tumblr, Instagram, Pinterest, Google+ \u00a0\u2013words that mean nothing \u00a0on their own but are highly recognizable to the public.<\/p>\n

Why?<\/b>
\nAccording to the Pew Research Center<\/a>\u00a066% of online adults regard \u201cconnections with family members and friends (both old and new) as a primary consideration in their adoption of social media tools\u201d.\u00a0 Users are also looking to connect based on a shared interest, read comments by public figures and even look to make a love connection.\u00a0 This makes sense.\u00a0 The OECD<\/a>\u00a0ranks the US as the 9th<\/sup> hardest working nation in the world.\u00a0 Finding time to visit with friends, join clubs and meet a romantic partner is difficult.\u00a0 Hopping on the internet after a long day at work is much easier and time effective.\u00a0 Plus you can do it while you wear your pajamas (a nice bonus).<\/p>\n

So what does this have to do with marketing your business?<\/strong><\/p>\n

Fast fact number one:\u00a0 Users spend more than one fifth of their time engaging on social media channels (I imagine the rest of the time is spent looking up funny cat pictures).
\n–CNBC.com<\/a>
\n<\/a><\/p>\n

Fast fact number two:\u00a0 Social media accounts for only 16% of customer engagement today, but is expected to increase to 57% – the second most used channel, behind only face-to-face interaction \u2013 within five years.
\n–Marketing Pilgrim<\/a>
\n<\/a><\/p>\n

That’s a significant jump in a short amount of time and a huge potential audience for your travel business.\u00a0 This is also where the content portion of social marketing comes in.\u00a0 For this type of marketing you need to focus on creating interesting, engaging content that makes your clients view you as an invaluable resource.\u00a0 Once you’ve built up a rapport with your followers, you can dedicate 10% of your engagement to sales.<\/p>

5,800+ Rockstars Have Partnered With Us<\/h2>

Determine which path is right for you<\/p>

I'm a New Agent<\/span><\/a><\/div>
I'm An Experienced Agent<\/span><\/a><\/div><\/div><\/div><\/div>\n

Who should use social media\/ content marketing?<\/b><\/p>\n

65% of Facebook users are age 35 or older, and 60% are female.\u00a0 Facebook users tend to be more affluent \u201332% of Facebook users have an annual household income of over $150,000 per year.\u00a0 Women dominate most social sites (Reddit is the exception) which is good for travel agents since women are more likely to make decisions about family vacations.\u00a0 And with the exception of Reddit and Tumblr, most social sites have a large older demographic (remember: older Americans tend to have more disposable income available for travel).<\/p>\n

Because of the large demographic and income ranges most anyone can use social media\/ content marketing.\u00a0 An added bonus is that most social sites allow you to have accounts at no cost.\u00a0 Just remember this type of marketing does require a time investment.\u00a0 You must engage users on a regular basis and provide dynamic, original content.\u00a0 Today’s homework \u2013write one blog about a destination you have traveled to.\u00a0 Make sure to include information about the resort and any activities you did.\u00a0 Bonus points if you include pictures.<\/p>\n

Next time we’ll look at direct mail marketing.<\/i><\/p>\n

-Amber \u263a<\/p>\n

Questions?\u00a0 Email me at amberm@tpionline.com<\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"Hello again!\u00a0 A quick recap: last week I presented a basic overview on how to choose the best marketing for your business.\u00a0 We discussed what key information you need to gather to best create your strategy.\u00a0 Did you do your homework?\u00a0 Make sure to share what you discovered about your goals. 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