{"id":7016,"date":"2016-07-22T15:35:47","date_gmt":"2016-07-22T15:35:47","guid":{"rendered":"https:\/\/tpi.itbyus.com\/?p=7016"},"modified":"2016-07-22T15:35:47","modified_gmt":"2016-07-22T15:35:47","slug":"how-pokemon-go-impacted-the-travel-industry","status":"publish","type":"post","link":"https:\/\/tpi.itbyus.com\/?p=7016","title":{"rendered":"Gotcha! Top Ways Pok\u00e9mon Go is Impacting the Travel Industry"},"content":{"rendered":"

If you haven\u2019t heard of Pok\u00e9mon, here\u2019s a quick backstory:<\/p>\n

The phenomenon comes from a Japanese group made up of Nintendo (game system), Game Freak and Creatures. Satoshi Tajiri created the franchise in 1995 and it centers on creatures called \u201cPok\u00e9mon.\u201d Humans known as Pok\u00e9mon Trainers catch and train to compete against each other for sport.<\/p>\n

In 2016, Pok\u00e9mon Go<\/a>, a mobile downloadable game, was released and quickly made its way around the world. The game forces people outside to explore \u201creal\u201d locations and search for and catch hidden Pok\u00e9mon characters.<\/p>\n

You probably didn\u2019t expect a game to impact the travel industry, but it has. Keep reading to find out how. Please play responsibly!<\/p>\n

These Are the Top Ways Pok\u00e9mon Go Has Impacted the Travel Industry<\/h2>\n

Boosted Travel to Certain Destinations<\/strong><\/p>\n

Australia, Canada, Netherlands, New Zealand, and the U.S. are the most popular destinations to play Pok\u00e9mon Go. Keep in mind that each country has its own nuances when it comes to playing the game. For example, in Australia you can have fun catching Pok\u00e9mon water characters around Sydney Harbor.<\/p>\n

Cities in the U.S. like Boston, D.C., New York, Seattle, and San Francisco are popular places for Pok\u00e9mon meetups, pub crawls, and more. Not only are travelers catching the cute characters, but they\u2019re meeting new people from other cities, states, and countries.<\/p>\n

Increased Visitors at Cemeteries and Museums<\/strong><\/p>\n

During the summer, museums may see a decreased in attendance. To resolve this, some are cautiously joining the Pok\u00e9mon Go movement. Museums like Whitney and the Museum of Modern Art in New York and the Philadelphia Museum of Art are embracing the trend and helping players capture Pok\u00e9mon; players can find characters inside and outside of the museums. Not only is this is a great way to increase visitor attendance, but it\u2019s a \u2018fresh\u2019 way to expose people to art.<\/p>\n

However, museums like the United States Holocaust Memorial Museum and cemeteries like Arlington National Cemetery are asking the public to stop playing the game on their revered grounds. Tourists and travelers should inquire as to whether or not they can play Pok\u00e9mon Go in and around museums and cemeteries.<\/p>

5,800+ Rockstars Have Partnered With Us<\/h2>

Determine which path is right for you<\/p>

I'm a New Agent<\/span><\/a><\/div>
I'm An Experienced Agent<\/span><\/a><\/div><\/div><\/div><\/div>\n

Hotels and Resorts Welcome Pok\u00e9mon Go<\/strong><\/p>\n

Ryan Solutions<\/a>, a CRM company, analyzed 5,000 hotel and resort Twitter accounts. The results showed that between July 6 and July 17, 9.2 percent of them mentioned Pok\u00e9mon at least once. In fact, 1.2 percent of the tweets mentioned Pok\u00e9mon Go. Even after this time, mention of the game continued to increase.<\/p>\n

Pok\u00e9mon Go is a trend that isn\u2019t going away soon, so hotels are doing everything they can to capitalize on it. For example, Australia’s Mantra Group started \u201cPokestop By Our Bar\u201d at its hotel bars in Sydney and Melbourne. This is a great way to drive foot traffic to hotels and their bars, thus possibly increasing revenues.<\/p>\n

Theme Parks Host Events<\/strong><\/p>\n

On July 16, 2016, SeaWorld in Orlando, Florida hosted Pok\u00e9mon Go Lure, a special one-of-a-kind event \u2013 they\u2019re the first theme park to do so. Park admission was required. But, pass holders received early access to the park during the event and navigated the less-crowded park while journeying to the 50 Pokestops around the property along with gyms (where you battle trainers).<\/p>\n

Other theme parks that hosted or will host events are Fun Spot America, Busch Gardens Tampa and historic attraction Bok Tower Gardens. Keep in mind that admission may be required for some events. However, some theme parks may offer \u201cfree\u201d meetups.<\/p>\n

Are Your Travel Clients Hooked on Pok\u00e9mon Go?<\/h2>\n

In your life, did you ever see a trend take-off as quickly as Pok\u00e9mon Go? The downside is that some players don\u2019t pay attention to where they\u2019re walking. One person fell into a lake. Others just bump into each other.<\/p>\n

Travel agents<\/a> like it or not, Pok\u00e9mon Go has morphed into a travel guide and tool that enhances experiences. Your clients may be hooked on the game and could ask you about Pokestops and gyms in and around their destination. Whether your clients board a cruise ship or stay at an all-inclusive resort, make sure they\u2019ll be able to play.<\/p>\n

Want to learn how you can join Travel Planners International<\/a>, earn more commissions and stay on top of the latest in the travel industry? Get this FREE brochure today!<\/a><\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"If you haven\u2019t heard of Pok\u00e9mon, here\u2019s a quick backstory: The phenomenon comes from a Japanese group made up of Nintendo (game system), Game Freak and Creatures. 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