{"id":7215,"date":"2016-08-24T08:00:39","date_gmt":"2016-08-24T08:00:39","guid":{"rendered":"https:\/\/tpi.itbyus.com\/?p=7215"},"modified":"2016-08-24T08:00:39","modified_gmt":"2016-08-24T08:00:39","slug":"travel-agent-have-a-niche-specialization","status":"publish","type":"post","link":"https:\/\/tpi.itbyus.com\/?p=7215","title":{"rendered":"Dear Travel Agent: A Niche or Specialization Can Actually Help You"},"content":{"rendered":"

You take a deep breath and turn on your laptop. It\u2019s a new day and another opportunity to sell and market your travel services. Instead of feeling excited, you\u2019re frustrated and struggle to stay motivated.<\/p>\n

You may feel like giving up and going back to the career you had before becoming a travel agent. The only problem is that you love travel and want to share your passion with others. You want to create experiences they\u2019ll never forget, from wine tasting excursions to hiking through a rainforest.<\/p>\n

But you don\u2019t want to \u2018sell travel\u2019 just for the sake of selling. So, what should you do?<\/p>\n

You could think about your previous vacations. Why? Because you\u2019ll discover that you love a certain type of travel that others probably do too.<\/p>\n

Keep reading to why you\u2019ll want to choose a travel niche or specialization<\/a> and how it can actually help you connect with clients and keep them coming back.<\/p>\n

Why Travel Agents Want to Choose a Niche or Specialization?<\/h2>\n

Choosing a specialization may not feel right, but think about this: Doctors, lawyers, and other professionals specialize. Here\u2019s why you should consider a travel niche.<\/p>\n

Share Your Passion<\/strong><\/p>\n

Whatever niche or specialization you choose, you should love it. Why? Because clients will feel your passion and want to book travel with you<\/a> \u2013 people want to work with those who are authentic. If the only reason why you chose to sell wedding destinations is because you think you can make a lot of money, you\u2019ll give off an insincere vibe and repel people. If you love a particular travel niche, you\u2019ll most likely succeed at selling and marketing it.<\/p>\n

Be Seen as an Expert<\/strong><\/p>

5,800+ Rockstars Have Partnered With Us<\/h2>

Determine which path is right for you<\/p>

I'm a New Agent<\/span><\/a><\/div>
I'm An Experienced Agent<\/span><\/a><\/div><\/div><\/div><\/div>\n

As a generalist, you risk being seen as a \u201cJack or Jill of all trades and master of none.\u201d When you specialize, you\u2019re considered an expert. If you specialize in one of the following niche travel markets, honeymoons, culinary trips to France and Italy, or whatever you\u2019re passionate about, you can position yourself as the \u201cgo-to\u201d travel agent. Not only does this make it easier for people to find you, but it\u2019s easier to position you and your business\u2019s unique selling point.<\/p>\n

\u201cWe book many vacations to young families. Having 5 and 7 year old boys really lets me understand what my young families are looking for in a vacation, while many people run to see the Spa at the resort, I head over to the Baby\/Kids club to check out the program, check out kids menus and how strong the lock is to the balcony on the swim-up suite.\u201d \u2013 Roy Gal<\/p>\n

Easier to Market and Sell<\/strong><\/p>\n

You probably didn\u2019t think choosing a niche could make it easier for you to market and sell your travel services<\/a>, but it does. Whether you sell group travel or medical travel, you\u2019re laser-focused on one area. This simplifies the design of your digital and print marketing materials. When people visit your social media networks or website, they\u2019ll know exactly what you sell \u2013 they won\u2019t be confused or overwhelmed with options.<\/p>\n

\u201cI decided to focus on honeymoons because that’s often the first time a traveler is open to working with an agent, they are willing to spend money, and they value the advice\/assistance of an expert. Plus, it’s a clearly defined group that I can target with marketing efforts. That focus led me to join a local wedding group, which has become a major part of my success — they are trusted colleagues I can bounce ideas off of, create partnerships with, refer clients to, and receive referrals from.\u201d \u2013 Ann Nealon Petronio<\/p>\n

So, Are You Building a Profitable Travel Business or Hobby?<\/h2>\n

If you\u2019re a travel agent who\u2019s uncomfortable with selecting a niche, consider that your focus may be too scattered if you don\u2019t \u2013 your business may not grow like you thought it would.<\/p>\n

Keep in mind that you could \u201cmarry\u201d two or three niches. For example, you may sell ocean cruises, but you could add river cruises. This makes sense because it\u2019s still within the \u201ccruise\u201d family.<\/p>\n

As a travel agent, ask yourself if you\u2019re currently building a profitable business. If not, a niche could make a difference. Also, consider joining a travel host agency <\/a>because you can connect with seasoned professionals who\u2019ve \u201calready been there and done that.\u201d Their expertise can help you grow your busines<\/a>s quicker than you may have thought possible.<\/p>\n<\/p>","protected":false},"excerpt":{"rendered":"You take a deep breath and turn on your laptop. It\u2019s a new day and another opportunity to sell and market your travel services. Instead of feeling excited, you\u2019re frustrated and struggle to stay motivated. You may feel like giving up and going back to the career you had before becoming a travel agent. 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