{"id":8964,"date":"2018-03-16T12:31:35","date_gmt":"2018-03-16T16:31:35","guid":{"rendered":"https:\/\/tpi.itbyus.com\/?p=8964"},"modified":"2020-11-17T15:25:48","modified_gmt":"2020-11-17T20:25:48","slug":"know-your-ideal-customer","status":"publish","type":"post","link":"https:\/\/tpi.itbyus.com\/?p=8964","title":{"rendered":"Get To Know Your Ideal Customer"},"content":{"rendered":"[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.0.51&#8243;][et_pb_row admin_label=&#8221;row&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.0.51&#8243;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Blog Content&#8221; _builder_version=&#8221;3.0.105&#8243; background_layout=&#8221;light&#8221;]\n<p>Research shows that travel agents who sell more efficiently and more often, truly understand who their customers are. A great way to get that understanding is to create a buyer persona \u2013 a semi-fictional representation of your target customers based on data. Let&#8217;s get to know your ideal customer!<\/p>\n<p>You might be thinking, \u201cOk. Creating a buyer persona sounds super important but how do I actually make one?\u201d<\/p>\n<p>Well, we\u2019ve got great news for you! Creating a buyer persona is pretty simple \u2013 it\u2019s kind of like describing the person you wish every single client you\u2019ve ever worked with was like. So, let your imagination run wild here. Remember, it\u2019s important to have a deep understanding of who they are and what kind of questions and challenges they might face during their buyer journey. If it helps, think of your buyer persona as someone you\u2019re close to, like a best friend.<\/p>\n<h2>My Ideal Customer&#8217;s Story<\/h2>\n<p>If I were a travel agent, I\u2019d target young professionals. Since I\u2019m passionate about the environment and love outdoor activities, I would like my ideal client to have the same interests and values.\u00a0 So, I created Gus. <span style=\"color: #808080;\"><em>Gus is 25 to 40 years old. He is a freelance web developer, which gives him an opportunity to work from anywhere with a stable Wi-Fi connection. His average income is $75,000 to $120,000 per year. Gus is single and has no plans of starting a family any time soon. He would really like to see the world before settling down so, he travels a lot, for work and pleasure.<\/em><\/span><\/p><div class=\"post-cta-roar\"><div class=\"post-cta-roar__inner\"><h2 class=\"post-cta-roar__headline\">5,800+ Rockstars Have Partnered With Us<\/h2><p class=\"post-cta-roar__paragraph\">Determine which path is right for you<\/p><div class=\"post-cta-roar__buttons\"><div class=\"post-cta-roar__button\"><a href=\"https:\/\/tpi.itbyus.com\/?page_id=16967\" title=\"New to Biz Page\" class=\"btn--primary btn--post-cta-roar js-new-button\"><span>I'm a New Agent<\/span><\/a><\/div><div class=\"post-cta-roar__button\"><a href=\"https:\/\/tpi.itbyus.com\/?page_id=140\" title=\"Experienced Agents Page\" class=\"btn--secondary btn--post-cta-roar js-experienced-button\"><span>I'm An Experienced Agent<\/span><\/a><\/div><\/div><\/div><\/div>\n<p>Being environmentally conscious means a lot to him so he doesn\u2019t mind putting some extra effort and money to purchase things that are organic, locally grown, and fair trade. He also makes a point to support local businesses. Gus\u2019 biggest concern when travelling is time efficiency \u2013 he hates standing in lines because he feels like it\u2019s a waste of his time. He also chooses child-free environments when possible. To him, minimalism and efficiency are always prioritized to luxury. He\u2019s a busy person and values his own time highly which is why he uses a Travel Advisor (me) when planning his personal and work trips. He values someone who is not only able to provide him with an excellent personalized service, but also can predict his needs and tastes to create a top-notch experience every time.<\/p>\n<p>See how specific your target audience can be? Buyer persona helps you understand your customers and leads better, which will make it easier to tailor your content, messaging, and services to their needs, concerns, and behaviors. To make it even easier for you, we\u2019ve created an easy guide that\u2019ll help you through creating your very own buyer persona. And remember, the <a href=\"https:\/\/tpi.itbyus.com\/training\/\">Agent Engagement Team<\/a> at TPI is always a phone call or email away.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n<\/p>","protected":false},"excerpt":{"rendered":"[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.0.51&#8243;][et_pb_row admin_label=&#8221;row&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.0.51&#8243;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Blog Content&#8221; _builder_version=&#8221;3.0.105&#8243; background_layout=&#8221;light&#8221;] Research shows that travel agents who sell more efficiently and more often, truly understand who their customers are. A great way to get that understanding is to create a buyer persona \u2013 a semi-fictional representation of your target customers based on&hellip;","protected":false},"author":2,"featured_media":8965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108,728,11],"tags":[736,737,739,740],"post_series":[],"class_list":["post-8964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-travel-agent-tips","category-useful-tips","tag-business-tips","tag-buyer-persona","tag-ideal-customer","tag-travel-agent-tips","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get to Know Your Ideal Customer | Become A Better Travel Agent<\/title>\n<meta name=\"description\" content=\"Truly understanding who your ideal customer is important to your business. 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